In some locales, cycling in the winter is already considered essential. In those places, where uptake is very high, large percentages of the population rely on well-maintained interconnected facilities that take them wherever they want to go.
However, we live in a world where transportation uses and norms vary tremendously from community to community and from country to country. At no time of the year is that more clear than the divergent approaches cities take to human-powered transport in the winter.
After more than 10 years of inspiring people with ideas and knowledge, it's been quite clear that there is a thirst for lived experience and practical advice because until it is real, it, well, isn't.
Our goal is to help everyone recognize that there are powerful benefits to widespread use of bicycles in winter, that it is more than possible to make it easy for most people and that most of the barriers are in our own heads. Once we commit to it, a whole new world of fun and efficiency awaits us.
We believe that by providing leadership and a voice, more people will have the ability to advocate for the same things we are.